Coors Silver Bulletin Express
February 21, 2008
Dale Earnhardt Inc.’s No. 01 Car to Feature Coors Light Paint Scheme
Dale Earnhardt Inc.’s No. 01 Chevrolet driven by Rookie of the Year candidate Regan Smith will feature a special paint scheme from Coors Light, “The World’s Most Refreshing Beer” and official beer of NASCAR® and NASCAR fans everywhere. The Coors Light and NASCAR logos will run on the car for this weekend’s Auto Club 500 at California Speedway and the upcoming UAW-Dodge 400 at Las Vegas Motor Speedway.
“We’re thrilled that we have the opportunity to partner with DEI to feature our new NASCAR relationship in a couple of early season races,” said Bryce McTavish, vice president of sponsorship and channel marketing, Coors Brewing Company.
“Coors Light is a powerful brand that presents a significant spotlight for Regan Smith and our entire organization,” said Max Siegel, president of global operations for Dale Earnhardt Inc. “We are honored that Coors Light has chosen to align itself with Dale Earnhardt Inc. and Regan for these two events and we’re happy to help further communicate Coors Light’s affiliation as the official beer of NASCAR through this platform.”
