The Perfect Pour with the new Coors Light Vented Wide Mouth Can

IRI Announces Annual Top Beer Brand Performers and Blue Moon is #1

The IRI Beer, Wine and Spirits Practice recently announced its highly anticipated “Top 30 Beer Brand Performers in 2007,” a revealing industry look at the 30 fastest growing beer brands across the beer market.
The coveted No. 1 Beer Brand Performer spot went to Blue Moon Belgian White Ale. Coors Light came in at No. 6 ahead of Bud Light and Miller Lite. In addition, Keystone Light ranked No. 11, far ahead of its nearest competitor, Busch Light, which came in at 28th.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry.

Blue Moon Brewing Company Named Champion Brewery at 2008 World Beer Cup®

The Blue Moon Brewing Company took home multiple awards at this year’s World Beer Cup® held in San Diego, including the prestigious Champion Brewery, Large Brewing Company category.
Blue Moon’s summer seasonal beer, Blue Moon Honey Moon, won a Gold Medal in the Specialty Honey Lager category. In 2007, Honey Moon won its second consecutive Gold Medal in the Specialty Honey Lager/Ale category at the Great American Beer Festival®. A limited-edition brew, Blue Moon Chardonnay Blonde, won a Silver Medal in the Fruit and Vegetable brew category.
“Since we introduced Blue Moon Belgian White in 1995, we have been committed to brewing our beers with the finest ingredients and care, ensuring that every glass of Blue Moon is just as special as the first,” said Warren Quilliam, master brewer, Blue Moon Brewing Company. “We are honored that our artfully crafted brews are being recognized by an International panel of judges on a world stage.”
The Brewers Association World Beer Cup recognizes excellence in achievement by breweries and brewmasters with the Champion Brewery Awards. Only one brewery is recognized in each size category.
The Brewers Association World Beer Cup consists of an elite international panel of judges. The seventh bi-annual competition awarded medals to brewers from 21 countries ranging from Australia and Italy to Bolivia and Japan. This year, 644 breweries from 58 countries and 45 U.S. states vied for awards.

A Coors Light Commercial from the Past featuring John Wayne!

GWD introduces New Product- JOOSE!

Joose hit the shelves on March 13th. "We are very excited to be teamed up with Joose and United Brands to bring something different to the malt beverage category." said Chris Reed, Senior Vice-President, "Joose is truly different from anything else on the market."

Joose is a high octane malt beverage with three exciting flavors: Oragne, Cranberry, and Tropical. Made with 10% real fruit juices, Joose not only tastes good but packs a "punch" as well. Joose has a higher alcohol content than most malt beverages at 9.0-9.9% ABV. "Joose is a flavored alcoholic beverage and should be consumed responsibly by drinkers 21 and older." added Reed.

Joose is avalible at fine retailers in the Texas Panhandle. Go ahead and GET JOOSED and have fun!

FW: Dale Earnhardt Inc.'s No. 01 Car to Feature Coors Light Paint Scheme

 

Coors Silver Bulletin Express

February 21, 2008

Dale Earnhardt Inc.’s No. 01 Car to Feature Coors Light Paint Scheme

Dale Earnhardt Inc.’s No. 01 Chevrolet driven by Rookie of the Year candidate Regan Smith will feature a special paint scheme from Coors Light, “The World’s Most Refreshing Beer” and official beer of NASCAR® and NASCAR fans everywhere. The Coors Light and NASCAR logos will run on the car for this weekend’s Auto Club 500 at California Speedway and the upcoming UAW-Dodge 400 at Las Vegas Motor Speedway.

“We’re thrilled that we have the opportunity to partner with DEI to feature our new NASCAR relationship in a couple of early season races,” said Bryce McTavish, vice president of sponsorship and channel marketing, Coors Brewing Company.  

“Coors Light is a powerful brand that presents a significant spotlight for Regan Smith and our entire organization,” said Max Siegel, president of global operations for Dale Earnhardt Inc.  “We are honored that Coors Light has chosen to align itself with Dale Earnhardt Inc. and Regan for these two events and we’re happy to help further communicate Coors Light’s affiliation as the official beer of NASCAR through this platform.”

Great Western Finishes 2007 Strong!

Great Western finished 2007 strong up 6.2% for the year. It's Coors Business was up 3.6% as well. Harwork, Teamwork, Quality Products, and dedication drove the strong numbers. Chris Reed, Senior Vice-President, sees 2008 being a good year as well. "We have some tough hurdles to overcome with neighboring counties voted wet but, with the additions of new product lines and Childress county voted wet should help offset the losses." said Reed. "Our company is poised to do great things in '08 and we look forward to the challenge. Thank you to all the great team members and retailers that help drive volume in '07 and we look forward to a terrific 2008."