IRI Announces Annual Top Beer Brand Performers and Blue Moon is #1

The IRI Beer, Wine and Spirits Practice recently announced its highly anticipated “Top 30 Beer Brand Performers in 2007,” a revealing industry look at the 30 fastest growing beer brands across the beer market.
The coveted No. 1 Beer Brand Performer spot went to Blue Moon Belgian White Ale. Coors Light came in at No. 6 ahead of Bud Light and Miller Lite. In addition, Keystone Light ranked No. 11, far ahead of its nearest competitor, Busch Light, which came in at 28th.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry.