Wednesday, April 23, 2008
IRI Announces Annual Top Beer Brand Performers and Blue Moon is #1
The IRI Beer, Wine and Spirits Practice recently announced its highly anticipated “Top 30 Beer Brand Performers in 2007,” a revealing industry look at the 30 fastest growing beer brands across the beer market.
The coveted No. 1 Beer Brand Performer spot went to Blue Moon Belgian White Ale. Coors Light came in at No. 6 ahead of Bud Light and Miller Lite. In addition, Keystone Light ranked No. 11, far ahead of its nearest competitor, Busch Light, which came in at 28th.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry.
The coveted No. 1 Beer Brand Performer spot went to Blue Moon Belgian White Ale. Coors Light came in at No. 6 ahead of Bud Light and Miller Lite. In addition, Keystone Light ranked No. 11, far ahead of its nearest competitor, Busch Light, which came in at 28th.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry.
Blue Moon Brewing Company Named Champion Brewery at 2008 World Beer Cup®
The Blue Moon Brewing Company took home multiple awards at this year’s World Beer Cup® held in San Diego, including the prestigious Champion Brewery, Large Brewing Company category.
Blue Moon’s summer seasonal beer, Blue Moon Honey Moon, won a Gold Medal in the Specialty Honey Lager category. In 2007, Honey Moon won its second consecutive Gold Medal in the Specialty Honey Lager/Ale category at the Great American Beer Festival®. A limited-edition brew, Blue Moon Chardonnay Blonde, won a Silver Medal in the Fruit and Vegetable brew category.
“Since we introduced Blue Moon Belgian White in 1995, we have been committed to brewing our beers with the finest ingredients and care, ensuring that every glass of Blue Moon is just as special as the first,” said Warren Quilliam, master brewer, Blue Moon Brewing Company. “We are honored that our artfully crafted brews are being recognized by an International panel of judges on a world stage.”
The Brewers Association World Beer Cup recognizes excellence in achievement by breweries and brewmasters with the Champion Brewery Awards. Only one brewery is recognized in each size category.
The Brewers Association World Beer Cup consists of an elite international panel of judges. The seventh bi-annual competition awarded medals to brewers from 21 countries ranging from Australia and Italy to Bolivia and Japan. This year, 644 breweries from 58 countries and 45 U.S. states vied for awards.
Blue Moon’s summer seasonal beer, Blue Moon Honey Moon, won a Gold Medal in the Specialty Honey Lager category. In 2007, Honey Moon won its second consecutive Gold Medal in the Specialty Honey Lager/Ale category at the Great American Beer Festival®. A limited-edition brew, Blue Moon Chardonnay Blonde, won a Silver Medal in the Fruit and Vegetable brew category.
“Since we introduced Blue Moon Belgian White in 1995, we have been committed to brewing our beers with the finest ingredients and care, ensuring that every glass of Blue Moon is just as special as the first,” said Warren Quilliam, master brewer, Blue Moon Brewing Company. “We are honored that our artfully crafted brews are being recognized by an International panel of judges on a world stage.”
The Brewers Association World Beer Cup recognizes excellence in achievement by breweries and brewmasters with the Champion Brewery Awards. Only one brewery is recognized in each size category.
The Brewers Association World Beer Cup consists of an elite international panel of judges. The seventh bi-annual competition awarded medals to brewers from 21 countries ranging from Australia and Italy to Bolivia and Japan. This year, 644 breweries from 58 countries and 45 U.S. states vied for awards.
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